NOW has launched two new Sky Sports memberships, giving sports fans more flexibility over which sports they pay to watch. The new Football and Multi-Sport memberships offer different ways to access live sports, with prices starting at £19.99 per month.
The new options sit alongside the existing All Sky Sports membership, which provides access to the complete line-up of Sky Sports channels from £27.99 per month.
The changes give customers more choice over their sports subscriptions, whether they primarily watch football or prefer a mix of Formula 1, cricket, golf, tennis, darts and other live sporting events.
How much do the new NOW Sky Sports memberships cost?
The new NOW Sky Sports memberships start at £19.99 per month, with three options available depending on the sports customers want to watch.
- Multi-Sport Membership: From £19.99 per month.
- Football Membership: From £23.99 per month.
- All Sky Sports Membership: From £27.99 per month.
The Multi-Sport package is aimed at fans who want access to a range of sports beyond football, while the Football Membership focuses on live football coverage. Customers who want the full selection of Sky Sports channels can continue to choose All Sky Sports.
The price difference between the packages is relatively small. All Sky Sports costs £4 more per month than Football and £8 more than Multi-Sport, giving customers another option if they want access to a wider range of sporting events.
What is included with NOW Multi-Sport Membership?
The new NOW Multi-Sport Membership costs from £19.99 per month and includes a broad selection of live sports coverage.
The package is designed for fans who follow several sports throughout the year rather than concentrating exclusively on football.
Multi-Sport includes:
- Formula 1: Live coverage of every Formula 1 race weekend.
- Golf: Coverage of golf majors and leading golf events.
- Cricket: Men’s and women’s international cricket.
- Tennis: Year-round tennis coverage.
- Darts: Live darts competitions.
- Rugby: Rugby coverage.
- NFL: American football coverage.
The membership gives sports fans access to a varied calendar of live events, from Formula 1 race weekends to international cricket, major golf tournaments and NFL games.
It is worth noting that Multi-Sport does not include dedicated football coverage. Customers who want to watch Sky Sports football matches will need the Football Membership or All Sky Sports package.
What does NOW Football Membership include?
The NOW Football Membership costs from £23.99 per month and is designed for viewers who want access to Sky Sports’ football coverage.
The package offers access to more than 1,500 live matches during the season across competitions including:
- Premier League
- Women’s Super League (WSL)
- English Football League (EFL)
- Scottish Professional Football League (SPFL)
The membership is aimed at football fans who want to follow domestic leagues and competitions throughout the season without paying for the full selection of Sky Sports channels.
However, viewers who also want access to Formula 1, cricket, golf, tennis and other sports should consider whether All Sky Sports better suits their viewing habits.
All Sky Sports: How much does the full package cost?
The All Sky Sports Membership starts at £27.99 per month and brings together the complete Sky Sports line-up across all 12 channels.
For customers who watch both football and other sports, it offers access to a wider selection of live events than either of the new specialist memberships.
The price difference is £4 per month compared with Football and £8 compared with Multi-Sport.
This means customers who want football alongside Formula 1, cricket, golf, tennis and other sports can access the full line-up for a relatively small monthly increase over the specialist packages.
The most suitable option will depend on which competitions customers regularly watch and whether they want to pay for a broader selection of sports.
Carli Kerr explains the new NOW sports memberships
Carli Kerr, MD of Sky TV & NOW, said:
“Every sports fan has the moments they can’t wait for, whether it’s kick-off, the first ball of a Test match or a match-winning double in the darts.
“With our new memberships, fans have more choice over the sport they pay for. Football fans can choose Football, and fans of F1, cricket, golf and more can pick Multi-Sport. And those who want everything can still get All Sky Sports. It’s a simpler, more flexible way to get the sport you love on NOW.”
The new memberships are intended to give customers more control over their sports subscriptions, allowing them to choose a package that better reflects their interests.
What live sport can viewers watch on NOW this week?
The new memberships arrive during a busy period for live sport, with football and other sporting events available across the relevant packages.
The schedule includes Championship and EFL Trophy matches, followed by Newcastle United versus Aston Villa on Saturday Night Football.
Super Sunday also features Leeds United versus Manchester United and Nottingham Forest against Arsenal.
For Multi-Sport subscribers, the sporting calendar includes year-round ATP and WTA tennis, leading golf events and the latest NFL games.
The range of events means customers can choose between a football-focused subscription and a package built around other major sporting competitions.
Viewers should check the NOW schedule for the latest fixtures, event times and coverage availability.
NOW app features and streaming options
NOW has also highlighted changes designed to make it easier for subscribers to find live and upcoming sporting events.
The NOW app is available across more than 60 compatible devices, with live and upcoming events included in each customer’s membership brought together under the Sport section.
The viewing experience is tailored to show content available through the subscriber’s chosen package, helping customers find relevant events more easily.
Multiview for selected Premier League matches
When Premier League fixtures overlap, Multiview allows selected live matches to be watched together on one screen.
The feature is intended to help football fans follow more of the action when multiple matches take place at the same time, reducing the need to switch between individual streams.
Availability depends on the matches and features supported at the time of viewing.
NOW Boost and Ultra Boost
Customers can add Boost to access Full HD 1080p picture quality, Dolby Digital 5.1 sound and streaming on two devices simultaneously.
Ultra Boost is also available with All Sky Sports and Multi-Sport, although availability can vary depending on the content and device.
These optional upgrades give viewers additional streaming features beyond the standard membership.
Where can customers buy the new NOW memberships?
Football and Multi-Sport memberships are available directly through NOW, Apple and Amazon.
Customers who access NOW through EE will continue to receive the full Sky Sports line-up through All Sky Sports.
Before subscribing, customers should check the current package terms, device compatibility and any applicable offer conditions.
NOW Sky Sports memberships compared
The three packages differ mainly in their price and the sports they cover.
| Feature | All Sky Sports | Football | Multi-Sport |
|---|---|---|---|
| Starting price | £27.99/month | £23.99/month | £19.99/month |
| Sky Sports football coverage | Yes | Yes | No dedicated coverage |
| Formula 1 | Yes | Not included as a dedicated package feature | Yes |
| Golf | Yes | Not included as a dedicated package feature | Yes |
| Cricket | Yes | Not included as a dedicated package feature | Yes |
| Tennis | Yes | Not included as a dedicated package feature | Yes |
| Full 12-channel line-up | Yes | No | No |
Prices are the stated starting monthly prices. Individual event availability and package terms may vary.
Which NOW Sky Sports membership should you choose?
Choosing the right NOW membership depends on the sports you watch most often.
Multi-Sport Membership is designed for viewers who prioritise Formula 1, cricket, golf, tennis, darts, rugby and the NFL. At £19.99 per month, it is the lowest-priced of the three options.
Football Membership is aimed at supporters who want Sky Sports football coverage, including Premier League, WSL, EFL and SPFL matches. It starts at £23.99 per month.
All Sky Sports Membership provides the complete Sky Sports line-up for £27.99 per month. It is the option for viewers who want access to both football and the wider selection of sports.
The new memberships give NOW customers more flexibility in how they access live sport. Rather than paying for the full line-up by default, viewers can choose a package based on their interests, with the option of All Sky Sports for those who want the broadest coverage.
With prices starting at £19.99 per month, the new packages offer three different ways to watch Sky Sports through NOW, depending on the sports customers want to follow.
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