What time does Emmerdale start tonight? ITV soap delayed

Emmerdale fans will have to wait a little longer to catch tonight’s episode, with the ITV soap starting five minutes later than usual.

The popular Yorkshire-based drama will begin at 8.05pm tonight (Tuesday, November 10), rather than its usual 8pm slot, as ITV makes room for a special six-minute Waitrose advert.

The extended commercial will air in full at 8pm, meaning viewers will have to adjust their usual evening viewing plans if they don’t want to miss any of the action in the Dales.

And Emmerdale isn’t the only ITV soap affected by the scheduling change, with Coronation Street also starting slightly later than usual at 8.30pm.

The unusual scheduling move will give viewers the chance to watch Waitrose’s latest festive advert, which sees Hollywood actress Keira Knightley return alongside comedian Joe Wilkinson for another instalment of their unlikely love story.

What happens in the new Waitrose advert?

Titled around a romantic battle involving a rather special beef Wellington, the six-minute advert picks up where last year’s successful Christmas campaign left off.

Keira Knightley reprises her role as herself, while Joe Wilkinson returns as Phil, affectionately known as ‘Phil Phil’, the lovelorn everyman who won her heart over Christmas.

However, there’s a new obstacle standing in the way of their romance.

Keira is getting married at three o’clock, but unfortunately for Phil, she isn’t marrying him. Instead, her intended groom is the impeccably dressed Hugo Bunty-Griffin, played by Alex Hassell.

Hugo appears to have everything going for him, from his suave appearance to his impeccable tailoring. But there’s one major problem: he’s far more interested in himself than his bride-to-be.

As Keira prepares for her big day, Hugo treats the wedding like an elaborate photoshoot, leaving her feeling more like a supporting character than the star of the occasion.

Meanwhile, Phil is struggling to cope with heartbreak.

His beard has grown considerably, his dressing gown has become his entire wardrobe and his closest companions are a pack of Waitrose No.1 Handmade Polar Bear Bao Buns.

But all is not lost, as Phil’s friends arrive with Waitrose shopping bags and a plan to help him win Keira back.

Taking inspiration from their previous romantic efforts, Phil decides to create something truly special: a homemade beef Wellington.

What follows is a frantic race against time as Phil attempts to reach Keira before she says ‘I do’.

Clutching his carefully prepared creation, he faces a flat tyre, a dog with an appetite for trouble and a stately home with seemingly endless corridors and staircases.

Eventually, Phil bursts into the wedding venue, but his grand entrance doesn’t quite go to plan.

His precious beef Wellington slides down the aisle and comes to a stop at Keira’s feet. He then makes one final attempt to win her over with a jar of homemade sauce bearing the message: ‘Marry Me Instead?’

Hugo is furious at being upstaged, while Keira is left speechless. Phil, meanwhile, is promptly ushered outside.

However, this romantic story does get its happy ending.

Keira ultimately swaps the wedding aisle for the Waitrose aisle where she first met Phil. She gets down on one knee with a cheeseboard ring, using Phil’s homemade proposal jar as the diamond.

The message is clear: when it comes to love, handmade beats handsome.

What happens in Emmerdale tonight?

Away from the romantic drama of the Waitrose advert, there is plenty happening in the Dales tonight.

The prison situation continues to cause divisions among the Dingles, with the family finding themselves on opposing sides as tensions threaten to grow.

Elsewhere, Caleb is attempting to put some distance between himself and Sadie. But will he manage to keep his feelings and personal complications at arm’s length?

Meanwhile, Mary is on hand to embolden Kim, potentially giving her the confidence to take matters into her own hands.

With tensions mounting and relationships being tested, viewers can expect another eventful trip to the village.

What time is Coronation Street on tonight?

Emmerdale isn’t the only soap facing a scheduling change.

Coronation Street will also start slightly later than usual, with tonight’s episode scheduled to air at 8.30pm.

So, if you’re planning an evening of ITV soaps, remember the revised timings:

8pm: Extended six-minute Waitrose advert.
8.05pm: Emmerdale.
8.30pm: Coronation Street.

Viewers should make sure they have their television schedules in mind, as tonight’s unusual advertising slot means the soaps won’t be starting at their usual times.

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