The anticipation is over for thousands of country music fans across the UK, as general sale tickets for C2C: Country to Country 2027 at The O2 Arena in London officially went live this morning.
Following a highly successful presale, the box office is now open to everyone. Based on initial reports from major ticket vendors, demand has been exceptionally high for what has become Europe’s single largest celebration of country music.
Organisers have promised that the 2027 edition will be the most expansive yet, utilising not just the main arena but several other spaces within The O2, including the ‘Bluebird Cafe’ acoustic stage and the CMA Spotlight Stage.
Unpacking the Blockbuster Lineup
This year’s curated lineup features a powerful mix of multi-platinum headliners, Nashville icons, and some of the most exciting rising stars in the genre, ensuring three days of non-stop performance. The key artists are split across the three main days:
Friday 12th March: Headlined by Ashley McBryde
The festival kicks off in style, led by the Grammy-winning and powerful vocal of Ashley McBryde. She will be joined by the beloved Alan Jackson, whose extensive catalog promises a historic set. The main stage also features the gritty traditionalist Cooper and the outlaw energy of Jackson Dean.
Saturday 13th March: Headlined by Riley Green
Saturday promises to be an arena-shaking event, with the high-energy star Riley Green taking the top spot. The night is a party, including the triple-harmony dynamic of Midland and the chart-topping smash-hit energy of Dasha, making her main-stage debut.
Sunday 14th March: Headlined by Jelly Roll
The festival closes on an unprecedented high, featuring a headline performance from the biggest breakthrough artist of the decade, Jelly Roll. His genre-blending and deeply emotional set is one of the most talked-about bookings in C2C history. He shares the final day with modern hitmaker Cole Swindell and dynamic performer Chase Matthew.
2027 CMA Spotlight Stage Artists
A key part of C2C is discovering new music, and the CMA Spotlight Stage inside The O2 is dedicated to showcases. This year’s lineup includes:
- Friday: Late Night Thoughts, Colin Lynch, Chandler Walters
- Saturday: Benny G, Owen Riegling, Jason Scott & The High Heat
- Sunday: Greylan James, Lanie Gardner, Belles
The unique nature of C2C is its structure: as a 3-day arena event, it sees multiple artists performing full, main-stage sets every single day.
| Event Details | C2C: Country to Country 2027 |
| Location | The O2 Arena, Peninsula Square, London SE10 0DX |
| Dates | Friday 12th March – Sunday 14th March 2027 |
| Main Stage Headliners | Ashley McBryde, Riley Green, Jelly Roll |
| Lineup Includes | Alan Jackson, Midland, Cole Swindell, Dasha |
| Support | Cooper, Jackson Dean, Chase Matthew, Carter Faith, Emily Ann Roberts, Kashus Culpepper, Blake Whiten, Mack Geiger, Laci Kaye Booth |
| Key Partners | AXS, SJM Concerts, Gigs and Tours, CMA, BBC Radio 2 |
How to Get Tickets to C2C 2027
General sale tickets, including weekend passes, day tickets, and limited VIP packages, are available now and are expected to sell quickly. The official point of sale is:
www.c2c-countrytocountry.com/london/
A strong advisory has been issued to fans to purchase tickets only through official, authorised ticket agents to guarantee validity. With a lineup that balances legacy artists and current superpowers, C2C 2027 is shaping up to be the most memorable festival yet.
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